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Shop nowArticle: FREM Digest #1: Summer is here…
FREM Digest #1: Summer is here…
Summer is here… and so is your best restocking window of the year!
Welcome to FRÉM's July 2026 digest: your monthly breakdown of the cultural moments, style icons and viral trends driving jewelry purchases right now. This time we're covering the pop star whose aesthetic is moving colorful accessories off shelves faster than stores can restock, and five trends your buyers are already searching for so you can turn them into real purchasing behavior.
Consider this your cheat sheet. Let's get into it.
Style Icon – Zara Larsson
Eurosummer is soooo back!
Honestly, we should have seen this one coming. Between the entirety of the K-POP industry turning to Y2K fashion and the iconic fake song 'Planet of the Bass' by comedian Kyle Gordon that went viral last year, it's been pretty clear that Gen Z longs to live a summer they were still too unborn to live.
And here comes Zara Larsson, who after years of releasing hits but somehow not breaking into mainstream, has managed to not only finally break through, but gain a massive following thanks to one key change: her aesthetic. Following the release of Midnight Sun, the 28-year-old pop star has gained a mass following not only for her music, but her outfits. Within just half a year, Zara has created a style so recognizable that her fans show up to her concerts in it.
A style we can define as… Mermaid meets the Vengaboys meets that one coconut-girl aesthetic that made numbers on TikTok years ago. Or something.
Why this matters for your store: Zara Larsson's fanbase is young, trend-driven and actively buying the look. When a style icon this visible has a recognizable jewelry formula, it becomes a selling story your staff can use on the floor. Customers already know what they want… they just need you to have it.
HOOPS
Your fastest mover this season
The first thing that comes to mind when we talk about Zara is her HOOPS. Massive, fun, colorful. The perfect streak of color to set the outfit's mood, and the first thing a customer who's been watching her concerts will be looking for.
BANGLES
The add-on sale
Another key piece of Zara's look are her bangles. By themselves, stacked, big and chunky or made with beads… they add color and fun and they're exactly the kind of piece a customer picks up in addition to earrings. Easy upsell, strong visual on display.
Get the look
CHARMS
The impulse buy
Charms are everywhere in Zara's world. The more the better. Low price point, high visual impact, and they move fast near the register. A charm-loaded display is the kind of thing customers photograph and share… free marketing with every purchase.
Get the look
TREND REPORT: Summer 2026
The 5 Accessory Trends That Are Already Here
Summer doesn't wait for June. By the time the season officially starts, the buyers who know already know and they've already updated their inventory. If you're still catching up, don't worry. We've done the research so you don't have to.
Here are the 5 accessory trends defining Summer 2026. Spoiler: your customers are already searching for all of them.
TREND 1: Waterproof Jewelry: The Non-Negotiable
Here's the thing about jewelry in summer: most of it panics the second it sees a drop of water. And that's simply not acceptable for a customer whose social calendar involves pool parties, beach days, and sweating through every rooftop event from June to August.
PVD-coated, tarnish-resistant, saltwater-surviving pieces that go on in May and don't come off until September. This category has seen consistent year-over-year demand growth and it's not slowing down.
The sell: Easy. "Put it on and forget about it." Customers who've ruined jewelry before are actively looking for this solution, it practically sells itself.
TREND 2: Colorful Beaded Jewelry: Y2K, But Make It Grown Up (or not!)
Beaded jewelry never fully went away, but Summer 2026 is its official comeback arc (and no, it's no longer just a Swiftie friendship bracelet thing). This summer it's everything: anklets, bracelets, earrings, all of it. The maximalist energy isn't slowing down.
The difference from Y2K? Elevation. Glass beads, resin, color-blocked patterns, pieces that look intentional. Think dopamine dressing applied to accessories. The goal is joy, and it sells.
The sell: Display these in color groups or gradient arrangements. They photograph beautifully, drive social sharing, and are a natural stack-and-bundle opportunity. Strong impulse buy at any price point.
Stock them here!
TREND 3: Statement Hoops: Bigger, Bolder, Non-Negotiable
Hoops have been a fashion staple forever. But Summer 2026? Nobody's being subtle about them anymore. Valentino, Chanel, Saint Laurent; the SS26 runways were basically one long argument for going bigger. Every variation of the hoop is having its absolute moment right now.
And silver is back. After years of gold dominance, silver feels fresh and modern against summer whites and neutrals. The real answer for your inventory: stock both.
The sell: Hoops are a confidence piece. Customers know what they want: they just need to see them displayed at eye level. Big hoops next to a simple outfit reference photo closes the sale.
Stock them here!
TREND 4: Anklets — The Finishing Touch
Anklets had a quiet resurgence last year. This summer they're not quiet anymore. They've become the accessory equivalent of the finishing touch: the thing that takes a beach look from assembled to intentional.
The key word is layering. A single delicate chain is lovely. Two or three stacked chains, beads and charms together? That's a display. The goal is rich texture at the ankle, pieces that catch the light and give sandals something to work with.
The sell: Anklets are an easy add-on to any summer purchase. Display them near sandals or beach accessories if your store allows. They're also low-commitment for first-time jewelry buyers, great entry point.
Stock them here!
TREND 5: Sport-Luxe Jewelry: The Tennis Moment
Call it the Challengers effect. Call it the US Open hype. The tennis aesthetic has been infiltrating fashion for two years and shows no signs of stopping: this season it finally reached jewelry.
Tennis chain anklets are the unexpected star: a continuous shimmer at the ankle that feels playful and polished at the same time. Layered with a beaded or charm anklet, the contrast between structured sparkle and casual summer dressing is exactly the point.
The sell: Sport-luxe appeals to a customer who doesn't think of herself as a "jewelry person." The clean, athletic reference makes it approachable. Entry point for a new kind of buyer.
Stock them here!
That's a wrap on our very first digest! But, hey, don't put the order forms away just yet. Next digest is coming in with new looks, new cultural moments and a fresh round of what's actually moving. See you then. 💛